Market Research

Build a Database to Forecast Prospective Clients for Advanced Property Solutions

In a city of 10 million people, how would you identify the ones who are looking to buy or rent property? Practice lead generation for business development in a highly profitable industry, ie real estate.

Certified by

Naresh Naidu

Manager - Business Development, APS Property Solutions

Role

Marketing Analyst

Industry

Real Estate

No. of Subscribers

Level

Basic

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

APS is a leading Real Estate solutions provider offering a wide gamut of services. They also specialize in commercial interior works and undertake various construction projects. At APS, they understand that housing is more than just a business transaction. Their innovative solutions help their clientele find their ‘best-fit’ in terms of expectation and location in sync with the market pulse and aligned to their long-term and short-term goals. APS is also a trusted partner for corporations and developers.

Explore

the following work techniques

Company research

Market research

Real estate sector in India

Bridging the gap

Forecasting allows a company to identify potential clients and work to procure them even while the company is doing well. This will ensure a constant supply of new clients and prevent any dry spells that might occur. Forecasting is important especially when there are multiple competitors because if you are not first to approach a client, you might end up losing them. Therefore businesses invest significantly in forecasting and creating a pipeline of potential clients.

Apply

the following skills

Champion the customer

Marketing insights

Marketing strategy

Expected output

In this menternship, you will curate a database of companies along with a list of 15 sales qualified leads for a real estate company.

Create

the following deliverables

Database of clients

List of qualified leads

What you’ll need before starting

Basics of ratio analysis